Yangguofu Group is the leader in the fast food industry based on the local area and facing the world. Founded in 2003, the group owns the well-known brand of “Yang Guofu” Malatang, and its main business includes catering services and retail operations. In terms of catering services, through the unified, standardized and easy-to-expand franchise business model to achieve a nationwide and overseas restaurants layout. More than 6,600 global chain stores have been opened in 31 provincial-level administrative regions across the country and 10 countries and regions. In terms of retail business, the Group has established an online and offline all-channel sales system, as well as distribution channels in many places across the country.The online operations cover platforms such as Tmall, JD etc. The group has built its own R&D and production center, investing 500 million Yuan to build an industry-leading smart food processing factory in Chengdu, which efficiently supports the supply of global stores and retail platforms, and strictly controls the process to ensure food safety.
The group adheres to the values of “health, ingenuity and beauty”, and integrates them into the brand management philosophy. In recent years, the group has successively won honors such as the TOP 10 hotpot brands, the TOP 10 Chinese fast food and snack enterprises, the governing unit of the 7th council, and the TOP 50 takeaway catering brands etc.
In the future, the Group will expand the coverage of restaurant stores, increasing the brand of differentiated customer groups,enriching the variety of retail products,providing high-quality consumption experience, and bringing health and beauty to consumers around the world.
In 2000, Mrs. & Mr. Yang Guofu forged an indissoluble bond with Chuanshu Malatang on the streets of Sichuan.
The traditional Malatang invented by Sichuan people is tingly and spicy.
In order to make more Chinese people who don’t eat spicy food fall in love with Malatang, Mr. Yang Guofu, a native of Northeast China, adheres to healthy dietary standards, matching with more than 20 kinds of medicinal food, milk and high-quality beef bone broth, and creates a soup with nutritional value and can be taken, which redefines the Chinese Malatang. In 2003, Mr. Yang Guofu set up the first Yang’s Malatang store in China, and registered “Yangguofu” brand in 2007, starting the nationwide investment attraction and franchise.
Yangguofu is recognized as a member of the 7th council by China cuisine association, and is rated as “2021 TOP 50 takeaway food brands” by China hotel association.
Yangguofu was rated as “2020 China’s TOP 10 fast food enterprises” by China hotel association.
The total number of franchised restaurants in the world exceeds 4,500 and covers four oversea countries.
Yangguofu’s Sichuan R&D and Manufacturing Center is completed and officially put into production in September, with a total area of 44,000㎡ and a total investment of 500 million Yuan.The brand image has been upgraded to enhance the visual image of the store.
Yangguofu’s first overseas franchised store in Vancouver, Canada is officially opened in September.
Recently, with the support of Yangguofu international business department, Yang Guofu Malatang At Dhoby Ghaut MRT Station in Singapore started trial operation. This is 5th franchise store of Yang Guofu Malatang in…
read allFrom April 13th to 14th, Yangguofu Group donated 2,400 sets of self-heating Malatang food through the “Tongxinshouhu” enterprise love-matching platform of Cailian News Agency. At present, these self-heating products have been delivered to the…
read allDuring the track record period, we were awarded the“Top 10 Hot Pot Brands in 2019”by the China Cuisine Association, the“Top 10 China Fast Food and Snack Enterprises in 2020”by the China Hotel Association, and the“2021 Hurun China investment value list of catering chain enterprise by the Hurun report.
Hurun China Rich List
– 2021年 –
China Hotel Association
– 2021年 –
China Cuisine Association
– 2021年 –
中国烹饪协会
– 2020年 –
中国饭店协会
– 2020年 –
中国饭店协会
– 2019年 –
中国烹饪协会
– 2019年 –
中国烹饪协会
– 2019年 –
Recently, with the support of Yangguofu international business department, Yang Guofu Malatang At Dhoby Ghaut MRT Station in Singapore started trial operation. This is 5th franchise store of Yang Guofu Malatang in Singapore. There was a long queue just after store opening, which was welcomed by local Chinese and tourists. Such a Crowded situation is still being staged at 08:30 in the evening, and the queues are even longer than those in China.
Read allIn the past few days, in order to ensure the supply of residents’ materials, with the care and help of the government, Yangguofu Group shouldered the responsibility of “guaranteeing the supply of Shanghai”, and quickly mobilized all forces to “guarantee supply, operation, and safety”. We actively organized training for franchisees to operate and use online group buying, joining hands with franchisees to overcome difficulties,taking advantage of its own efficient logistics, and working together with franchisees to fight the epidemic. During this period, countless “two-way rushes” warmed the “Fu” people. …
Read allAffected by the epidemic, the city of Shanghai has been pressed the pause button. For this metropolis with a population of more than 20 million, the guarantee of daily life supplies has faced a lot of challenges. As a catering company headquartered in Shanghai, Yangguofu Group has actively responded to Shanghai’s guarantee of supply and has now applied to become the living materials guarantee enterprise of epidemic prevention and control in Shanghai. It is incumbent on playing a new role in the fight against the epidemic. Taking advantage of Chengdu’s own factory and transportation…
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