Recently, with the support of Yangguofu international business department, Yang Guofu Malatang At Dhoby Ghaut MRT Station in Singapore started trial operation.
This is 5th franchise store of Yang Guofu Malatang in Singapore. There was a long queue just after store opening, which was welcomed by local Chinese and tourists. Such a Crowded situation is still being staged at 08:30 in the evening, and the queues are even longer than those in China.
Oversea store opening is a new incremental market, and the potential energy of brand has made the success replicable.
In Just two years, overseas franchisees have opened four stores in Singapore. In 2020, Yang Guofu Malatang’s overseas franchisees opened two stores in Singpost and Bugis successively. Then, in 2021, they continued to open 3rd and 4th Yang Guofu Malatang in Esplande and Yishun.
“The previous 4 stores have accumulated popularity and public praise, and the tastes of classic bone broth Malatang, sweet and sour tomato soup Malatang and mellow Malaban have conquered local diners. Now in Singapore, more and more people are firmly fond of the brand of Yang Guofu Malatang, so that the store layout in Dhoby Ghaut MRT Station this year is also a natural thing.”, overseas franchisees shared the experience of stores opening here, “Opening a store in Singapore, I can make the best use of the brand potential energy of Yang Guofu Malatang. Some diners who are working at Bugis, when transferring in Dhoby Ghaut MRT Station, they find the store opened here, and will specially choose it for a meal while shopping on weekend.”
Because Yang Guofu Malatang is suitable for people of all ages and has endless aftertastes, friends who have eaten it have recommended it to their relatives, friends and colleagues, many of who even have come from afar. Whether on weekdays or weekends, the restaurant is full of diners.
“It tastes exactly the same as the Yang Guofu Malatang I eat in China, and I want to finish the soup.”, said a Chinese overseas student who consumed in the store of Dhoby Ghaut MRT Station “Seeing the Logo in front of the door, I was very excited to come with my friends to have a taste .”
Yang Guofu Malatang has systematic store image standards, product standards and management standards. Diners who walk into any store at home and abroad can taste clean, hygienic, authentic and delicious Yang Guofu Malatang.
The same quality, supply chain escort for overseas stores escort.
In order to help franchisees to operate and develop overseas, and ensure the consistency of brand taste, food quality and safety, Yangguofu Group implements full-process automated production and intelligent operation from the source of ingredients to processing and production,then to the output of finished products, providing standardized and large-scale supply chain services. More efficient meal preparation, helps franchisees to quickly integrate into the local market.
Since 2017, Yang Guofu Malatang has successively deployed stores in many overseas markets in Canada, Australia, South Korea, Japan and Singapore. The healthy and fragrant taste is welcomed by overseas Chinese and local residents. Behind this, it is the integrated supply chain ofYangguofu Group as support.
With the increasing popularity of Chinese catering in the world, it has become a new opportunity for brands to go abroad. Yang Guofu Malatang has accumulated rich overseas operation experiences, and has become an innovator and promoter of Malatang,whose brand image is deeply rooted in the hearts of the people.
Yangguofu Group keeps walking, making plans in advance to meet the next wave of catering consumption peaks, and continues to promote the global strategic layout. We welcome like-minded friends to join us to convey health and beauty of Yang Guofu Malatang.
